With new people at the helm of Cunard Line (Angus Struthers) and P&O Cruises (Christopher Edgington) both companies have now simultaneously launched new premium value fares along with new Early Savers for sailings from spring 2014. On 30th October both P&O Cruises and Cunard Line unveiled two new fare types giving customers a choice of premium fares that are inclusive of their most preferred added value benefits, and new lower-priced Early Saver fares which still include some benefits. Effective from 4th November 2013 the new fares apply to bookings for the spring 2014 programme and beyond.